Quiet machinery for your lifecycle.
You've got a list. You've got a CRM. You've got a website. They don't talk to each other. We build the flows — welcome, nurture, cart, post-purchase, winback — that turn a list into a system that compounds while you sleep.
Sound familiar?
Three patterns we see in nearly every automation engagement — and what we actually do about them.
Our email list is huge but we never send to it.
What we do. Welcome + nurture flow first. Suddenly your list pays its rent — usually within 60 days of activation.
Our abandoned-cart emails don't recover anything.
What we do. We rebuild cart flows with timing windows (1h, 6h, 24h, 3d) + incentive escalation. Typical recovery: 8–14% of abandons.
Our CRM is full of dead contacts.
What we do. Deliverability audit + segmentation cleanup. We remove the dead weight before sending. Inbox placement goes up by 30%+.
Deliverables, not "scope of work".
Specific outputs you can point at when you ask "is this done?" — not vague verbs that leave both sides guessing.
Audit
- List hygiene + segmentation
- Deliverability audit
- Tag + property architecture
- Privacy Act 2020 compliance
Flows
- Welcome + nurture
- Cart + checkout abandonment
- Post-purchase + review
- Winback + sunset
Ongoing
- SMS companion flows
- A/B test backlog
- Monthly performance review
- Quarterly flow refresh
What we build with.
What you'll never hear from us.
Industry stock phrases we cross out — and what we actually say instead.
- "AI personalisation" — when the basics aren't there, AI just speeds the spam.
- "Send daily to your list" — quality + cadence drive revenue, not volume.
- "Buy our pre-built flows" — your flows have to match your funnel.
- "100% automation" — your customers want to hear from a human sometimes.
The four questions every client asks first.
Which platform should we use?
E-commerce: Klaviyo. B2B: HubSpot. Lean: ActiveCampaign. We'll recommend based on your stack, not on our affiliate links (we have none).
What if we have no list yet?
We start with capture — pop-ups, landing pages, lead magnets — and build the flows alongside. The flows have something to do from day one.
Is this just email?
No. SMS, web push, and in-app where they exist. We pick the channel by message, not by tooling.
Do you write the copy?
Yes, all flow copy is included. You review and we revise once per flow.
Ready to make your list earn its rent? Start with a list audit.
We'll audit your current setup — flows, segments, deliverability — and send you a written prioritised list of what to do first. Three business days.