Paid ads on Google & Meta, straight-shooter style.
You own the ad account. You see the spend every Friday. You can fire us next month. Inside that frame: a steady hand on bid strategy, fresh creative every fortnight, and reporting written in English.
Sound familiar?
Three patterns we see in nearly every paid ads engagement — and what we actually do about them.
Our previous agency wouldn't give us access to our own account.
What we do. You own the account. We get user-level access only. Walk away with everything when you want — including the campaigns we built.
We don't know if our ads are profitable.
What we do. Conversion tracking + server-side CAPI is our first deliverable. You get accurate ROAS by week two — even on iOS, even with cookie loss.
Our creative all looks the same and nothing converts.
What we do. We refresh creative every fortnight: 4 new statics + 2 video angles. Creative is 70% of paid performance, not bid strategy.
Deliverables, not "scope of work".
Specific outputs you can point at when you ask "is this done?" — not vague verbs that leave both sides guessing.
Setup
- Account audit & tracking repair
- Conversion tracking + CAPI
- Audience architecture
- Pixel + GA4 wiring
Campaigns
- Search · Performance Max
- Meta Advantage+
- YouTube + Display retargeting
- Brand defence (always-on)
Creative & reporting
- Weekly creative refresh
- Monthly written report
- Quarterly strategy review
- Bi-weekly check-in call
What we build with.
What you'll never hear from us.
Industry stock phrases we cross out — and what we actually say instead.
- "$1 cost-per-lead" — we don't inflate metrics with junk leads.
- "We'll run ads on every channel" — we run ads where your audience is.
- "Performance-only fees" — we charge fees + spend %, and our incentive is your profit.
- "Locked-in retainer" — month-to-month after 3 months. Always.
The four questions every client asks first.
Minimum spend?
$1k/month in media. Below that, ads can't learn fast enough to optimise. We'll tell you to wait if you're under-funded.
Do you charge a % of spend or a flat fee?
Flat management fee + 15% of media spend, capped at $5k/mo on the fee side. Transparent invoice every month.
Can you do creative production?
Yes — we have an in-house motion designer for video ads. Statics are us. Photography we sub out and pass through at cost.
Will you fire us if we're too small?
No. We tell you when you're ready to start, when to pause, and when to scale. We don't farm clients.
Want paid ads that actually pay back? Start with an account audit.
We'll review your last 90 days, identify three wins and three leaks, and quote a starting point. Two business days, no obligation.